Blog, doesn't mean a typo for "jog". Tweet isn't what you hear from the trees as the sweet sound of birds chirping above. An Ezine is not an enzyme and Eblast not debris from something the space shuttle left behind. Don't forget Facebook! No, Facebook isn't for strategic teens plotting who will go to prom with who.
Each of these terms reference an online communication tool under the faction, of "new media"; the new methodology to reach your target audience.
If your company is not utilizing one or all of these online marketing tools then you may be viewed as a dinosaur.
To promote your product or service don't be left behind. Facebook reached it's 2 millionth user in April 2009. Of these users, the fastest segment of growth came from the 35 and over age category.
My 81 year old father has a hard time using a cell phone, understanding the concept of text messaging and a laptop is an anomaly.
Keep it fresh. It is time to blog, tweet and ezine. Book it on down to the Facebook site and log on to create your profile now. Don't wait too long. Sooner than later, there will be another important technologically savvy social networking tool in the cue for you to master next.
Tuesday, May 19, 2009
Saturday, May 16, 2009
Finishing
There are only two mistakes one can make along the road to truth:
Not going all the way and not starting. Buddha
Congratulations to the Leadership Manhattan Beach Class of 2009 for graduating.
One was my son. I am very proud of his accomplishment and the class as a whole.
Whatever you are engaged in, at present, finish. No matter the outcome, the result will be that you finish something you have started.
Not going all the way and not starting. Buddha
Congratulations to the Leadership Manhattan Beach Class of 2009 for graduating.
One was my son. I am very proud of his accomplishment and the class as a whole.
Whatever you are engaged in, at present, finish. No matter the outcome, the result will be that you finish something you have started.
Wednesday, May 6, 2009
Add Zip to Your Website
Hey, today I did a really cool thing. My friend Charlotte Marshall produced a small video clip that I will place on my website once edited. She asked that I come prepared to answer two questions:
Why do I do what I do?
What sets me apart from others who do what I do?
Just sitting down prepping for the questions made the video taping valuable.
The process of asking myself these questions was thought provoking and gave me something to really consider.
So, why do you do what you do? What makes you different?
If you don't like doing what you do, what can you change?
If you would like to know more about adding personality to your website, log on to: charmarpr.com to find out how you might have a video clip created exclusively for you to promote your business.
Why do I do what I do?
What sets me apart from others who do what I do?
Just sitting down prepping for the questions made the video taping valuable.
The process of asking myself these questions was thought provoking and gave me something to really consider.
So, why do you do what you do? What makes you different?
If you don't like doing what you do, what can you change?
If you would like to know more about adding personality to your website, log on to: charmarpr.com to find out how you might have a video clip created exclusively for you to promote your business.
Saturday, April 11, 2009
It's All About Connection & Networking
Remember the old cliche, "It's not what you know, it's who you know"?
This statement holds true in today's world more than ever. We have to stick together and promote one another to build the abundance life we seek. Visit the new section in the blog called,"Connection: Share Your Brand". What service does your company provide? What product do you sell? Build a profile and use the blog to brand yourself, your company and mine new clients.
Become supporters of one another.
This statement holds true in today's world more than ever. We have to stick together and promote one another to build the abundance life we seek. Visit the new section in the blog called,"Connection: Share Your Brand". What service does your company provide? What product do you sell? Build a profile and use the blog to brand yourself, your company and mine new clients.
Become supporters of one another.
Wednesday, April 1, 2009
First, "Mix, Mingle and Martinis" Met With Success
The first "Mix, Mingle and Martinis was a hit.
About 20 women came together to network, share best business practices, promote their business and build relationships. A few of the comments are written below:
Meg Hall of Meg Catering said, "To gather with a group of enthusiastic business women once a month is truly energizing. I found connection with each woman I met. Now that's rare!"
An interior design rep, Shauna Mauro commented, "Women supporting women in business is such a great and natural idea. There are so many female friends I want to bring next time."
Real Estate Professional, Abby Waddell thought, "It was a great opportunity to meet at the end of the day and network in an informal environment with a good drink."
Tracy Newell, of Meeting Wise - Meeting Planner stated, "Upper Manhattan provides a great atmosphere for casual networking and business building and is a comfortable environment for women plus Happy Hour is affordable for all. I'd love to attend a monthly networking event here".
Patty Kamson, renown astrologer said, "Women in Business was GREAT. Meeting and networking in these challenging times with like-minded women is a necessity. Thank you!
So, if this small effort can work in my part of the world, it can work in yours. Be the change you want to be said Gandhi. Consider selecting a venue, inviting friends and gather for a couple of hours to do the same. You will be surprised: The person you edify, encourage and uplift just might be YOU!
About 20 women came together to network, share best business practices, promote their business and build relationships. A few of the comments are written below:
Meg Hall of Meg Catering said, "To gather with a group of enthusiastic business women once a month is truly energizing. I found connection with each woman I met. Now that's rare!"
An interior design rep, Shauna Mauro commented, "Women supporting women in business is such a great and natural idea. There are so many female friends I want to bring next time."
Real Estate Professional, Abby Waddell thought, "It was a great opportunity to meet at the end of the day and network in an informal environment with a good drink."
Tracy Newell, of Meeting Wise - Meeting Planner stated, "Upper Manhattan provides a great atmosphere for casual networking and business building and is a comfortable environment for women plus Happy Hour is affordable for all. I'd love to attend a monthly networking event here".
Patty Kamson, renown astrologer said, "Women in Business was GREAT. Meeting and networking in these challenging times with like-minded women is a necessity. Thank you!
So, if this small effort can work in my part of the world, it can work in yours. Be the change you want to be said Gandhi. Consider selecting a venue, inviting friends and gather for a couple of hours to do the same. You will be surprised: The person you edify, encourage and uplift just might be YOU!
Monday, March 16, 2009
Challenge Yourself
Each year I set a physical challenge. For some, these challenges would be rather banal; for others heady!
For years, while driving along, I would see people running or walking with little white tags pinned to their chest's and wondered, "what are those people doing"? Finally I realized, "oh, it is some sort of race". Being one that gets involved in community affairs and non-profits, I soon realized many of these runs are organized for a cause. Well, cause related, people doing something fun, joining together, while out doors - sign me up! So my first challenge was training for a simple 5K race.
The next year, after seeing a documentary about white water river rafting, I set out alone on a three day trip to raft the Kern river ... class 4 to 5 rapids. Even sat in the front of the boat even though I was a novice paddling away with people trusting my leadership from the back of the boat. What a head rush that was. (And yes, I was thrown from the boat when we hit a rough patch. It was a blast and tested my strength and courage.)
The next year, I set out for a 10K race. (I since have completed several of these races but none under an hour ... for those of you that don't run, that is a doable goal but I have not reached it. Maybe this year!) For others, the goal is a breeze.
Following the race ... becoming a certified scuba diver was on my New Year's Eve resolution and ... as God, within the scope and confines of the universe provided well, yes a man who not only was a diver but had a dear friend in Belize, (second largest barrier reef located off the coast) and had a nice little home on the island. Not bad huh. Well, yes, you guessed it. Becoming a certified PADI Open Water Scuba Diver was achieved. Is it scary? Yes. While playing with nurse sharks, one of the persons in our dive group got a little to friendly and the shark nipped him. He was so stunned, he kicked his fins at a fast rate, which hit me in the head and knocked my face mask off, at 65 feet deep. Not fun but since one of the skill drills you have to practice to get your certification happens to be mask clearing and replacing under water. So, in calm, you do what you have to do, when you have to do it. Period. Next!
The next year, the goal got a little bit more gritty; climb the tallest peak in the 48 states, Mt. Whitney! Well, what does a woman who lives at sea level do to train for high altitude? Get up early Sunday morning at 5:00 AM, drive 3.5 hours, have breakfast at my favorite Hide-Away Cafe (literally the name), and proceed to the Whitney Portal for a training hike of 5 hours. After resting at the lake, I would hike back to the car and make the drive home in plenty of time to clean up a bit and go to bed to face work the next day, refreshed, revived and grateful for my time in the fresh air. Gym work outs, climbing the sand dunes in my town ... when I started I couldn't do one ascend without stopping three times. By the end of training I could do it ten times without stopping. Whew.
Next on the hit list, Africa. Climbing the infamous Mt. Kilimanjaro. You know, Hemingway's, short story, "The Snows of Kilimanjaro". Home of the Masai warriors, the tribe I was so fascinated with when learning of their existence in Cultural Anthropology while in college. The training began but ... injury ... partial ACL tear on the ski slopes in January doing a mogul hill and a job layoff in July postponed the trip. My council, best advisers,(friends), walked with me through the difficult decision, and so it was, I had to cancel. Ahhh!(A decision I regret now because the economy has only gotten worse and this year it won't be a go either. Drat.) So my birthday goal came and went without me. The mountain still stands so I do believe I have a date with the mountain at some point in my life. I hear it is grueling, unsanitary and memorable but ... A wise friend of mine once said, "Save something for later", so I do believe Mt. Kili and I will meet face to face sometime later.
In lieu of Mt. Kili, I took on rock climbing and am truly a novice but a 5.7 to 5.9 climb is not for the faint of heart no matter how you cut it. A dear friend lead me through that one and the skills saved a bad injury. While hiking alone training for Mt. Kili, I did a practice hike in heavy snow and lost the trail. I ended up having to rock climb down a ridge without rope or being belayed. I don't recommend this but without the knowledge gleaned by my friend, I think I would have broke my leg, been buried in the snow and good bear feed.
This year? I wanted to ski the Cornice in Mammoth Lakes but I think that might be on hold too. So, this year the goal is that 10K in under an hour.
Why do I share all of this? Because each of these challenges have tested my courage, challenged my body and trained my mind. I have learned, grown and changed as a result. I have found refuge in the places the training has taken me to and insight into how to push through everyday challenges and strategically figure out a way through it. Sometimes on the spot, sometimes by planning a head. When you are on the side of a mountain, looking for your next hand or foot hold, you can't calculate just that move. You have to say to yourself, under your breath, "If I move my left hand there, where will my next foot hold be"? Each step a puzzle to reach the top.
Every fear, every challenge has to be erased or faced. Often, when I am fearful, like I was last night and could not sleep considering how I was going to pay my bills, I heard myself say, "You didn't know how you were going to summit a mountain either, but you did it, one step at a time."
So guess what, together, with one foot in front of the other, through these economic times, we can take those small steps to reach our goals. No, this is not a time to stop dreaming. On the contrary, more than ever, we need to keep our dreams alive for it is in envisioning our dreams that hope will arise. This is the hope that gets us out of bed each morning and says, "Thank God, I am alive and well."
What challenge will you take on for yourself this year? What steps can you take and what friend can you take along for the ride or encourage as they move through their fear?
For years, while driving along, I would see people running or walking with little white tags pinned to their chest's and wondered, "what are those people doing"? Finally I realized, "oh, it is some sort of race". Being one that gets involved in community affairs and non-profits, I soon realized many of these runs are organized for a cause. Well, cause related, people doing something fun, joining together, while out doors - sign me up! So my first challenge was training for a simple 5K race.
The next year, after seeing a documentary about white water river rafting, I set out alone on a three day trip to raft the Kern river ... class 4 to 5 rapids. Even sat in the front of the boat even though I was a novice paddling away with people trusting my leadership from the back of the boat. What a head rush that was. (And yes, I was thrown from the boat when we hit a rough patch. It was a blast and tested my strength and courage.)
The next year, I set out for a 10K race. (I since have completed several of these races but none under an hour ... for those of you that don't run, that is a doable goal but I have not reached it. Maybe this year!) For others, the goal is a breeze.
Following the race ... becoming a certified scuba diver was on my New Year's Eve resolution and ... as God, within the scope and confines of the universe provided well, yes a man who not only was a diver but had a dear friend in Belize, (second largest barrier reef located off the coast) and had a nice little home on the island. Not bad huh. Well, yes, you guessed it. Becoming a certified PADI Open Water Scuba Diver was achieved. Is it scary? Yes. While playing with nurse sharks, one of the persons in our dive group got a little to friendly and the shark nipped him. He was so stunned, he kicked his fins at a fast rate, which hit me in the head and knocked my face mask off, at 65 feet deep. Not fun but since one of the skill drills you have to practice to get your certification happens to be mask clearing and replacing under water. So, in calm, you do what you have to do, when you have to do it. Period. Next!
The next year, the goal got a little bit more gritty; climb the tallest peak in the 48 states, Mt. Whitney! Well, what does a woman who lives at sea level do to train for high altitude? Get up early Sunday morning at 5:00 AM, drive 3.5 hours, have breakfast at my favorite Hide-Away Cafe (literally the name), and proceed to the Whitney Portal for a training hike of 5 hours. After resting at the lake, I would hike back to the car and make the drive home in plenty of time to clean up a bit and go to bed to face work the next day, refreshed, revived and grateful for my time in the fresh air. Gym work outs, climbing the sand dunes in my town ... when I started I couldn't do one ascend without stopping three times. By the end of training I could do it ten times without stopping. Whew.
Next on the hit list, Africa. Climbing the infamous Mt. Kilimanjaro. You know, Hemingway's, short story, "The Snows of Kilimanjaro". Home of the Masai warriors, the tribe I was so fascinated with when learning of their existence in Cultural Anthropology while in college. The training began but ... injury ... partial ACL tear on the ski slopes in January doing a mogul hill and a job layoff in July postponed the trip. My council, best advisers,(friends), walked with me through the difficult decision, and so it was, I had to cancel. Ahhh!(A decision I regret now because the economy has only gotten worse and this year it won't be a go either. Drat.) So my birthday goal came and went without me. The mountain still stands so I do believe I have a date with the mountain at some point in my life. I hear it is grueling, unsanitary and memorable but ... A wise friend of mine once said, "Save something for later", so I do believe Mt. Kili and I will meet face to face sometime later.
In lieu of Mt. Kili, I took on rock climbing and am truly a novice but a 5.7 to 5.9 climb is not for the faint of heart no matter how you cut it. A dear friend lead me through that one and the skills saved a bad injury. While hiking alone training for Mt. Kili, I did a practice hike in heavy snow and lost the trail. I ended up having to rock climb down a ridge without rope or being belayed. I don't recommend this but without the knowledge gleaned by my friend, I think I would have broke my leg, been buried in the snow and good bear feed.
This year? I wanted to ski the Cornice in Mammoth Lakes but I think that might be on hold too. So, this year the goal is that 10K in under an hour.
Why do I share all of this? Because each of these challenges have tested my courage, challenged my body and trained my mind. I have learned, grown and changed as a result. I have found refuge in the places the training has taken me to and insight into how to push through everyday challenges and strategically figure out a way through it. Sometimes on the spot, sometimes by planning a head. When you are on the side of a mountain, looking for your next hand or foot hold, you can't calculate just that move. You have to say to yourself, under your breath, "If I move my left hand there, where will my next foot hold be"? Each step a puzzle to reach the top.
Every fear, every challenge has to be erased or faced. Often, when I am fearful, like I was last night and could not sleep considering how I was going to pay my bills, I heard myself say, "You didn't know how you were going to summit a mountain either, but you did it, one step at a time."
So guess what, together, with one foot in front of the other, through these economic times, we can take those small steps to reach our goals. No, this is not a time to stop dreaming. On the contrary, more than ever, we need to keep our dreams alive for it is in envisioning our dreams that hope will arise. This is the hope that gets us out of bed each morning and says, "Thank God, I am alive and well."
What challenge will you take on for yourself this year? What steps can you take and what friend can you take along for the ride or encourage as they move through their fear?
Saturday, March 7, 2009
Welcome
Business owners, friends and family that have stepped out in faith, who have encouraged me and jump started their own careers and life by launching themselves, overcoming obstacles and following their path were the inspiration for this blog.
It was created for the purpose of uniting those of us who depend on the strong network of people we love: to edify, encourage and uplift in whatever we do, in this uncertain world. It is those of us who can adapt that will thrive. Let's do it together.
I can't listen to the news anymore, the latest buzz of the economic downturn is fear inducing. With positive energy and mind set, let's breathe life and light into these times of trial.
Some of my favorite quotes through the objections I have overcome are:
"When you are going through hell, keep going" - Jack
"When life gives you scraps, make a quilt" - Patti
"Do what you have to do, when you have to do it" - Me
"Don't worry Franny, they can't eat you" - Dad
"If you lost one deal, don't worry, just go get another one" - Dad
So welcome to the "Francey and Full Spectrum Marketing Integrated" blog. I hope you are encouraged to connect.
Please feel free to invite your friends and let's start sharing messages of hope regarding our best practices, building synergies, networking, asking questions and seeking answers and unfolding the simple truths of life: the truth that a sense of belonging is what helps keep us in balance.
Francey
It was created for the purpose of uniting those of us who depend on the strong network of people we love: to edify, encourage and uplift in whatever we do, in this uncertain world. It is those of us who can adapt that will thrive. Let's do it together.
I can't listen to the news anymore, the latest buzz of the economic downturn is fear inducing. With positive energy and mind set, let's breathe life and light into these times of trial.
Some of my favorite quotes through the objections I have overcome are:
"When you are going through hell, keep going" - Jack
"When life gives you scraps, make a quilt" - Patti
"Do what you have to do, when you have to do it" - Me
"Don't worry Franny, they can't eat you" - Dad
"If you lost one deal, don't worry, just go get another one" - Dad
So welcome to the "Francey and Full Spectrum Marketing Integrated" blog. I hope you are encouraged to connect.
Please feel free to invite your friends and let's start sharing messages of hope regarding our best practices, building synergies, networking, asking questions and seeking answers and unfolding the simple truths of life: the truth that a sense of belonging is what helps keep us in balance.
Francey
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