Blog, doesn't mean a typo for "jog". Tweet isn't what you hear from the trees as the sweet sound of birds chirping above. An Ezine is not an enzyme and Eblast not debris from something the space shuttle left behind. Don't forget Facebook! No, Facebook isn't for strategic teens plotting who will go to prom with who.
Each of these terms reference an online communication tool under the faction, of "new media"; the new methodology to reach your target audience.
If your company is not utilizing one or all of these online marketing tools then you may be viewed as a dinosaur.
To promote your product or service don't be left behind. Facebook reached it's 2 millionth user in April 2009. Of these users, the fastest segment of growth came from the 35 and over age category.
My 81 year old father has a hard time using a cell phone, understanding the concept of text messaging and a laptop is an anomaly.
Keep it fresh. It is time to blog, tweet and ezine. Book it on down to the Facebook site and log on to create your profile now. Don't wait too long. Sooner than later, there will be another important technologically savvy social networking tool in the cue for you to master next.
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