Thursday, May 21, 2009

Choices

We always have choices. And once we choose, we leave something behind.
As long as the quality of your life is good and you have a good attitude about it,
that is what matters.

Life is short and it isn't possible to always do the right thing, or do all the things you want to do. So we have to choose. What decision serves you for the higher good or for the benefit of the big picture and the people you love the most? That is the question to ask before you choose.

Tuesday, May 19, 2009

BLOG, TWEET, EZINE, EBLAST, SOCIAL NETWORKING ... YIKES!!!

Blog, doesn't mean a typo for "jog". Tweet isn't what you hear from the trees as the sweet sound of birds chirping above. An Ezine is not an enzyme and Eblast not debris from something the space shuttle left behind. Don't forget Facebook! No, Facebook isn't for strategic teens plotting who will go to prom with who.

Each of these terms reference an online communication tool under the faction, of "new media"; the new methodology to reach your target audience.

If your company is not utilizing one or all of these online marketing tools then you may be viewed as a dinosaur.

To promote your product or service don't be left behind. Facebook reached it's 2 millionth user in April 2009. Of these users, the fastest segment of growth came from the 35 and over age category.

My 81 year old father has a hard time using a cell phone, understanding the concept of text messaging and a laptop is an anomaly.

Keep it fresh. It is time to blog, tweet and ezine. Book it on down to the Facebook site and log on to create your profile now. Don't wait too long. Sooner than later, there will be another important technologically savvy social networking tool in the cue for you to master next.

Saturday, May 16, 2009

Finishing

There are only two mistakes one can make along the road to truth:
Not going all the way and not starting. Buddha

Congratulations to the Leadership Manhattan Beach Class of 2009 for graduating.
One was my son. I am very proud of his accomplishment and the class as a whole.

Whatever you are engaged in, at present, finish. No matter the outcome, the result will be that you finish something you have started.

Wednesday, May 6, 2009

Add Zip to Your Website

Hey, today I did a really cool thing. My friend Charlotte Marshall produced a small video clip that I will place on my website once edited. She asked that I come prepared to answer two questions:

Why do I do what I do?
What sets me apart from others who do what I do?

Just sitting down prepping for the questions made the video taping valuable.
The process of asking myself these questions was thought provoking and gave me something to really consider.

So, why do you do what you do? What makes you different?
If you don't like doing what you do, what can you change?

If you would like to know more about adding personality to your website, log on to: charmarpr.com to find out how you might have a video clip created exclusively for you to promote your business.